Economic globalization deepening, electric tool market development is very rapid, the Internet over the years a lot of traditional industry transformation of the business model, electric tool as a traditional industry is inevitable to accept the challenge of the Internet, many power tools companies embrace electric dealer market, attempt from the subversive influence of marketing mode.At present, the huge market size of power tools industry is not lucky to become a piece of fat on the wind outlet of e-commerce.
Electric tool transformation e-commerce can be seen everywhere. In the early years, the establishment of independent brand e-commerce platforms began to be gradually abandoned due to the high consumption of manpower and capital and the failure to reach the expected flow. At present, they mainly enter the third-party B2C e-commerce platforms, such as Tmall, jd, suning and amazon.The benefits brought by entering the e-commerce market lie in the fact that power tools can change their production, management, sales and other links through the Internet, so that small and medium-sized brand power tool enterprises can get more opportunities and hold the future in their own hands.
According to the analysis, in recent years, electric tool industry present situation, development and sales of tie-in and convenient electricity mode, domestic electric tools firmly occupy the domestic market the main, as consumer awareness of the brand more and more high, abroad such as Bosch, Hitachi, Stanley electric tools such as brand, with the aid of electric business platform, slowly begin to "attack" on the domestic market.Although China is the world's largest production base of hand tools, export tools are mainly OEM, many well-known foreign brands purchase labeled and sell back to the domestic market, plus domestic enterprises in the market competition is not standardized, so the export price is lower and lower, so domestic brands are facing great challenges.
What will the future hold for power tools?
1, as one of the common application tools, electric tools can be seen everywhere, such as electric drill, electric saw, cutting machine, Angle grinder, etc., the application range is very wide, including machinery industry, building decoration, landscaping, wood processing, financial processing, playing an indispensable role in social and economic development.As China is the largest developing country, power tools have also been classified into the category of advanced equipment manufacturing industry. The market demand is quite huge and the prospects continue to be good.
2, the idea of online shopping has been deeply rooted in the hearts of the people, electric tool with electricity sales model, will increase the liquidity of products, is no longer limited to the regional sales, enterprise brand awareness will increase at the same time, the launch of the third party platform, to have the capability of the "net" circulation enterprises to provide the access to the Internet rich resources, drive the industry development.
3. Thanks to the breakthrough of lithium battery technology, power tools are gradually converted to clean energy power supply. The battery capacity and safety of power tools are expected to be greatly improved, while the battery cost is continuously reduced.With the increase of household penetration rate, electric tools need to undertake a variety of USES, electronic control technology breakthroughs, intelligent tools into the family, the industry development potential is huge.
This article is from: network
